It is kinda funny. Sports nobody really cares about like swimming and gymnastics. But the pride from watching folks from your country definitely stirs the emotions and sense of pride.
It reminds me of ABC's Wide World of Sports, which so successful for so long. Sports nobody would watch otherwise. But if you put it in the proper context it can be enjoyable to watch.
This also got me thinking about how much work NBC puts in to this broadcast. There are like 6 channels which are dedicated to Olympic programming around the clock. Hundreds of events in a short period of time. How many people are on their staff? How many levels of management? How do you decide which events are shows on which channels? Needless to say, NBC is well compensated for all their energy invested with rich broadcast revenues.
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